ABOUT

Fleeting moments, lasting impressions. An atelier of impressionist principles at the intersection of brand and narrative. 

Janay Smith is a creative director with a decade of experience shaping authentic brand stories. Her approach blends editorial instinct with cultural insight, resulting in work that lingers long after the scroll.

With a background in social strategy and specialty in storytelling, Janay partners with purpose-led brands and founders who seek to connect through meaning—not noise. Her creative vision is guided by a deep respect for nuance, culture, and the quiet power of resonance.

With atelier, she is currently focused on editorial and narrative-driven projects that explore identity and emotion through the lenses of music, fashion, beauty, and art.